Vlog 1 Learning Objective

I am in the process of recording and uploading my vlog and then creating and adding the images to my video.

Investingating Audio Recorder (tascom)

This is a picture of the buttons that are required to operate a Tascam DR-07 MK2 and what they do.

LO1 Unit 1 Task 1 - Ownership of "The Avatar" Script and Video

LO1-

Hello my name is Joseph; I work for a company called MediaEd. In this Vlog I will be investigating the company 20th Century Fox. In this video I will be investigating specific aspects of the company like ownership, operating model, products, market position and its competitors.

                   

20th Century Fox is a film company and it operates as a cross-media company; Much like its parent company 21st Century Fox and former partner Newscorp do, however the structure of 20th Century Fox is in the style of a flat structure, this means that 20th Century Fox is a subsidiary and therefore a smaller company to a conglomerate known as 21st Century Fox (The parent company).20th Century Fox are not independent as they don't fund themselves, 21st Century Fox Fund them.20th Century Fox like many smaller company (subsidiaries) owned by larger company such as 21 Century Fox(conglomerate).20th Century Fox has worked with several well know company and some not so well know company such as BBC,CTV television network, Regency television, paramount network television, TV Studios they also did work with some less well-known companies like Glen A.Larson Productions, Gracie Films and many more you can look at the company they have been associated with at http://en.wikipedia.org/wiki/20th_Century_Fox_Television

 20th Century Fox’s operating model is quite large as is works with other parts of the 21st Century Fox company and subsidiaries to promote and produce products by using a term known as Trans-industrial media conglomerates which means they use both vertical and horizontal integration which is where Conglomerates such as 21st Century Fox not only create their own media but have a way of distributing it (production process), As well as owns different kinds of media from Magazines to Movies. This means that the 21st Century Fox company works with and uses its resources at hand i.e. 20th and 21st Century Fox to help produce (create) produces as well as promote the company’s products across all of its media outlets. This means they can work together to create a film so one might have a research team to find the location/era other will organise the make-up, hair and costumers.

Other companies that would cross promote 20/21 Century Fox or Newscorp production would be their assets (subsidiaries) such as Sky which would promote across television and Fox music which would promote using their television/videos. There are several features that go into the production of a film for example the production process goes pre-production which involves the planning, scripting and storyboarding. However there are a few things that happen before pre-production like figuring out the financial cost of everything from advertisement to the actual production of it and screenplay. Then there’s the production which is the actual shooting and recording of the film/series. And the final stage of the production process is post production which is everything between he the production and the finishing touches like distribution (getting it out to the public).However the different parts of the production process work together like pre-production and production will work together to get a reasonable budget, release date and planning. And then the pre-production with the post-production for the distribution date for the trailer and release date.

20th Century Fox specialise in film and Television series production however I would say its better known for its long running television series such as The Simpsons etc. but I feel as though this is because they only produce Movies and Television series as it is subsidiary and it basically does as it’s told.

Some of its more well knows (successful ones) movie productions are things like the Avatar from 2009 which brought in a total of $2,787,965,087, The Titanic from 1997 which brought in a total of 2,186,772,302 and Planet of the apes from 2001 which brought in a total of $362,211,740.

 And many more for example;

 Ice Age (2002), X-Men (2000), Die Hard (1988) etc.

And know the Television series are below;

The beloved Simpsons(December 17h 1989),Bones(September 13th 2005),Family Guy, Futurama (March 28th 1999),New Girl(September 20th 2011),Glee(May 19th 2009),Buffy the Vampire Slayer(March 10th 1997) and Modern Family(September 23rd 2009) and these are just a very small amount of its successes.

Proof of success

1	Avatar	Fox	$2,788.0	$760.5	27.3%	$2,027.5	72.7%	2009^
2	Titanic	Par.	$2,186.8	$658.7	30.1%	$1,528.1	69.9%	1997^
3	Marvel's The Avengers	BV	$1,518.6	$623.4	41.0%	$895.2	59.0%	2012
4	Harry Potter and the Deathly Hallows Part 2	WB	$1,341.5	$381.0	28.4%	$960.5	71.6%	2011
5	Frozen	BV	$1,274.2	$400.7	31.4%	$873.5	68.6%	2013
6	Iron Man 3	BV	$1,215.4	$409.0	33.7%	$806.4	66.3%	2013
7	Transformers: Dark of the Moon	P/DW	$1,123.8	$352.4	31.4%	$771.4	68.6%	2011
8	The Lord of the Rings: The Return of the King	NL	$1,119.9	$377.8	33.7%	$742.1	66.3%	2003^
9	Sky fall	Sony	$1,108.6	$304.4	27.5%	$804.2	72.5%	2012
10	The Dark Knight Rises	WB	$1,084.4	$448.1	41.3%	$636.3	58.7%	2012

Total Lifetime Grosses

Domestic:	$760,507,625	27.3%
+ Foreign:	$2,027,457,462	72.7%
= Worldwide:	$2,787,965,087

Domestic Summary

Opening Weekend:	$77,025,481
(#1 rank, 3,452 theatres, $22,313 average)
% of Total Gross:	10.3%
> View All 34 Weekends

Widest Release:

3,461 theatres

Close Date:

August 12, 2010

This is proof they are successful internationally as 72.7% of revenue earned from the avatar came from Foreign countries.

However because they are so well versed in the art of movie and television production as shown above will all their successes it’s hard to pinpoint a specific age-group/range or genre they prefer to produce as they cater for all types weather you’re a soppy romantic or an action packed kind of guy/women. For the age range it also just as hard to pin-point as it again cater for all ages. Like Ice age that is Universal (all ages) to something like Bones that’s at a 15' and family guy which shouldn't really be advised for any ages as it content might be quite disturbing for some viewers. But this is one way that 20th Century Fox may be seen as unique as it can cater for everyone while being able to produce well know products at the same time.

 20th Century Fox has been extremely successful nationally and internationally as it is has an annual revenue of $176.6 million but this isn't the only way you can measure success for example you could do it now by just thinking off films you watched previously and whether or not you liked that was produced by 20th century fox this is measuring a company’s success by how well know they are. Another way would be to compare them to their main competitors for example Walt Disney Studios, METRO-GOLDWYN-MAYER-STUDIOS INC and Columbia Tristar Motion Picture Group this would be the best way to measure success as it compares the major six's to see which one is the best from money earned to brand reach.(Best because the major six are the best producers/distributors in the media industry and it would be unfair to compare them to a company like Warner Bros/paramount who are now considerably lower in standing to how well they perform in the industry)