Starter 12/12/14

Digital native is someone who was born post 1995.

Web 2.0 is the new web-second stage of the internet such as pictures and videos, it is interactive (David Gaulett, 2002)

LO1 Unit 1 Task 4 - Advertising and Distribution of "The Avatar" Script and Video

Script-

Welcome back, for our task 4 of unit 1 in education Vlogs, todays Vlog is about how 'The Avatar' was distributed and marketed (Advertised).

Let’s start off with some information and theories you will need to know before you watch my Vlog the first is of a theory that a British sociologist and media theorist known as David Gauntlett (2002) discussed the rise of Web 2.0, he said that Web 2.0 is the change of the internet being a static one way form of communication to a two way interactive medium and the second is that technological convergence is when two technologies come together to provide new service for the user.

Now let’s go on to the ways in which the term distribution is defined in media.

There are two ways in which distribution is defined in media the first is how the product reaches the audience and the second is the way in which the product is distributed and promoted.

Firstly there are two ways in which a media product is distributed, the first is analogue which is the old methods which are known as traditional and the second is digital which is the new method of distribution.

The Avatar can be viewed in two methods which are known as analogue (The old methods (which are becoming outdated) and digital (The new methods). 

The Avatar can be viewed in both digital and analogue methods in several different ways for example, for the traditional methods; ‘The Avatar’ could be viewed when it was showing at the cinema. But now you can view it with options varying from the immersive experience of IMAX to 3D, or just a standard digital cinema viewing which is a new method. There are several digital methods ‘The Avatar’ can be viewed, for example it can be streamed through several methods such as, from Netflix, Sky movies, Virgin Media, All using On Demand services/ capabilities. It can also be watched through the use of the internet which is also known as Web 2.0, The Avatar can be Streamed and downloaded off websites like Pirate bay, Watchseries.eu, Watchseries.to, Afdah, Put locker and many more. However the majority of these websites have been blocked by most broadband providers because of the Digital Economy Act of 2014.But even with this act in place the older methods of watching television and films are becoming outdated as the digital advancement of such services like web 2.0 in recent years are beyond the viewing experience of the cinema whether or not they are IMAX or a physical copy of the film, as digital technologies are more available than ever before, Especially since the digital advancement allows you to watch your favourite films and series such as ‘The Avatar’ on devices from smart TVs, tablets, smart phones and many more.

Now  ill start of will explaining the terminology you will need to know for this section of the Vlog, let’s start off with the definition of old media, old media is the traditional methods of marketing and advertising such as billboards and posters, and new media can’t exactly be defined as it is changing daily, but it is typically recognised as using the internet or a form of technology such as websites, multimedia through the internet i.e social media websites and much more.

The Avatar was marketed/ and or advertised in a variety of different methods that fall in too both old and new methods of media to prepare for the film’s release in the UK on December the 10^th 2009 and December the 11^th 2009 in the US. It made around $2.7 billion dollar box office and another $400 million dollars which is about £266 million pound on domestic sales such as DvD, digital download and Blu-ray.

One of the ways it was advertised and marketed was through panels and interviews with the production crew at several events like the 2009 San Diego comic-con event on July the 23^rd to promote the film by showing 25 minutes of the footage from the film which would be considered a type of old media and new media as they have had interviews before the rise of web 2.0 but because of the rise of web 2.0 the interviews and footage can be found on any device with internet connection. 

The films was also promoted using trailers and teasers with extended versions being released later to keep the hype up for the upcoming release, other Television series like ‘Bones’ heavily promoted the film as this series rights are owned by the same company (20^th Century Fox) as ‘The Avatar’  and as the trailers and television series in which it was promoted is available just about anywhere with internet connection this is again a form of new media and how the rise of web 2.0 affects advertisement. ‘The Avatar also uses old media methods such as using the magazine known as the Empire to promote the film by giving them exclusive images however the rise of web 2.0 would again mean the images are available on the internet through several methods.

Thanks for watching.

Feedback Sheet for Unit 1 Task 3

Improvements to be made are-

LO3 Technological Convergence

Technological convergence is when technologies come together and this provides new services for the audience (smartphone- phone, computer, web etc.)

David Gauntlett (2002) discussed the rise of web 2.0

This is the change in the internet being a static, one way form of communication to a two way interactive media.

Prosumer-
UGC (User Generated Comment).
For example Rotten Tomatoes, Metacritic and IMDB

LO3 How a Film is Marketed

Methods of marketing

Traditional-
Billboards
On public transport (Trams, buses and trains)
Posters
Magazine/newspaper (Guardian) i.e. the film reviews

Digital-
The trailers/teaser trailers on television i.e. the advertisements
Website banners
Talk shows (Jonathon Ross)
Social media
Other Films
Events
Digital billboard
Applications

Both-
Interviews
Events
Merchandising
Radio

Prosumer-
UGC (User Generated Comment).
For example Rotten Tomatoes, Metacritic and IMDB

LO3 Distribution

Technological convergence is when technologies come together and this provides new services for the audience (smartphone- phone, computer, web etc.)

There are two way in which distribution is defined in media;

The first is how the product reaches the audience

The second is the way in which it is distributed and promoted.


Distribution
 Analogue methods are the old media
Digital methods are the new media

Ways in which a media product get out to the public;
Physical (CD)
Streaming (Netflix, On demand I.e Sky and Virgin)
Downloads
Traditional way like the cinema (Digital, analogue and IMAX)
Televisions (Films in the schedule)
Internet-
YouTube
Websites such as Afdah, Pirate bay however they have been blocked the act of 2014


Prosumer-
UGC (User Generated Comment).
For example Rotten Tomatoes, Metacritic and IMDB

Reader Profile

Jonathan is the typical 13 year boy that loves playing video games, Playing with his friends online and watching anything sci-fi, he also hates his name so he has asked us to call him Johnny instead. This influences his lifestyle from how he dresses, to how he spends his leisure time, even his attitude as well as what his hobbies are.

But more than anything he loves gaming and sci-fi movies, as he can’t get enough of them. He is always either playing video games or watching a sci-fi movie. His favourite movie is ‘The Avatar’ as he likes to imagine himself as a Na’vi as this helps him to feel like he has more power in his life and this helps him to feel more masculine. Johnny and his friends often watch the new sci-fi releases in the cinematic at the premiere of it. Johnny also often dives into a game for hours on end playing as high levelled Elf-Lords and Warlords as he often sees himself as a strong, tall and powerful (masculine (Carl Rodgers ideal self).He goes to comic-con every year dressed as his favourite superhero Batman(escapism Quail, 1972).

Extra Theory

Psychologist Carl Rodgers, 1980 came up with two theories.

Ideal selves- the person we want to be like.

Ideal partners- who you want to be with

Richard Dyer (1975)
Star persona.