LO3 How a Film is Marketed

Methods of marketing

Traditional-
Billboards
On public transport (Trams, buses and trains)
Posters
Magazine/newspaper (Guardian) i.e. the film reviews

Digital-
The trailers/teaser trailers on television i.e. the advertisements
Website banners
Talk shows (Jonathon Ross)
Social media
Other Films
Events
Digital billboard
Applications

Both-
Interviews
Events
Merchandising
Radio

Prosumer-
UGC (User Generated Comment).
For example Rotten Tomatoes, Metacritic and IMDB