Technological convergence is when technologies come together and this provides new services for the audience (smartphone- phone, computer, web etc.)
David Gauntlett (2002) discussed the rise of web 2.0
This is the change in the internet being a static, one way form of communication to a two way interactive media.
Prosumer-
UGC (User Generated Comment).
For example Rotten Tomatoes, Metacritic and IMDB
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