The lifestyle grades are A, C, D, E, F, H and I as The Avatar
The spending power is A, B, C1/2, D and E as The Avatar can be associated with all of these group as the target audience is children to teenagers (9-18) and therefore families. And families are in all of these groups however it would be more suitable for the groups A, B and C as these families are more likely to be able to afford to see the movie and to buy the merchandise.
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