Active and passive
Issues about violence?Issues about sexual content?
Issues about representation?
Two schools of though hypodermic syringe (Theodore Adorno, 1930s - media has a negative impact.
Other school of though - We are able to filter and adapt content in media (Gauntlett) Have uses and gratifications theory - people use media for their own purposes.
Copycat violence - negative impact on films/games/music.
Desensitised
Representation-
Who is being represented?
All representations are mediated(Hall ,1980)
Is there a use of stereotypes/countertypes (Perkins, 1979). Not all stereotype are negative.
Representation of women - are they objectified(Mulvey, 1975). Representation of men (Earp and Katz, 1999) - 'Equation of masculinity with pathological control and violence '.
Representation of gay people (Butler, 1993) - are they stereotypical.
Alvarado (1987) - ethnicity 'exotic, dangerous, humorous, pitied'.
Ideology- A belief system
Legal and ethical-
Legal- Copyright infringement? - main worry in film industry, illegal downloading.
One of the main problems that the company 20th Century Fox company faces is illegally downloaded content.
Ethical - Offensive material? Sensational? Censorship - has the film been censored?
Censorship is to take away something that might be seen as offensive to someone
Regulatory body -
BBFC - who are they http://www.bbfc.co.uk What is the age range? Did the age range get changed at any time? Is it different to US?
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